Ivanhoe- NuVal Scores: Healthy Choices Made Easy

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When it comes to healthy eating the nutrition fact label is a great guide, but a Nielsen study found that 59 percent of shoppers have a hard time understanding exactly what those labels really mean. Now, grocery stores are trying to make it easier in the form of a “nutritional value”, or nuval, score. Some grocery stores are starting to post that score right next to the price.